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Dieterg by Dieterg on 2012-03-28 07:37:06

Our world of internet businesses has positives and negatives for anyone looking to start their own small business. On one hand, you have a tremendous volume of competitors and a lot of noise that makes it difficult for consumers to find a new business. On the other hand, there are tons of programs that are available to make your small business run more like a large company without losing the personal touch. One of the biggest benefits of using the web for your small business is the ability to communicate to your customers and make it simple for them to locate you. 70 percent of people in studies report using the internet to find and compare companies before they buy. This means that you have the opportunity to use cheap or maybe free marketing methods to reach people. It also means that you’ll be targeting people who are proactively looking for you and are ready to buy rather than marketing to everyone and trying to warm them up to your offer. Types of free advertising include article marketing,social media,sharing links with other businesses and joining directories like Google Places and Yahoo Local. These kinds of marketing will take time and thought from you but that may be advantageous. Many companies are unwilling to take the time and will spend more money on advertising instead. This will leave you with a better chance to get your prospect’s attention. The other way you can utilize the web is to completely conduct business on the web. The tools are available to sell products, take payments and do most of your customer transactions over the internet, as long as your field of business can be done this way. Most shoppers are more willing to buy things online because it’s quick and convenient. You can also find tons of online tools which assist in running the daily business functions. For example, a catering business can use [url=http://www.accuevent.com/]inflatable rental software[/url] to log their items.

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